5-day homepage positioning rewrite

Customers land on your site and leave confused. We fix that in 5 days.

We rewrite your homepage so buyers immediately understand what you do, who it's for, and what to do next. No templates. No vibes. Clarity that converts.

Deliverable: rewritten homepage copyIncludes: messaging map + section copyTimeline: 5 days, fixed scope

Get a free teardown See how it works

Best fit: B2B service businesses and consultants whose homepage sounds fine but doesn't convert.

Coming soon

Before & after examples

We're building our first case studies now. Want to be one? Get a free teardown and become a published example.

Apply for a free teardown

Limited spots. We'll use your before/after as a public case study.

Homepage
Clarity Sprint

We turn vague positioning into plain buyer language. You leave with a homepage rewrite you can publish.

Timeline

3–5 days

Scope

Homepage only

Start the sprint See before & afters

Not a brand project. Not a redesign. Copy + story that removes confusion.

What you get

Homepage copy you can publish
A complete hero-to-CTA rewrite mapped to one clear buyer story.
1-page positioning snapshot
Who it’s for. What you fix. Why you. Proof points. What to stop saying.
One focused revision
We tighten once based on feedback. Then we ship.

What we need from you

• Link to your current homepage
• 3 competitors you’re compared to
• A few real customer phrases or objections

Pricing

Pilot (limited)

$750

for a few businesses to build public before/after examples

Standard

$1,500

flat fee, fixed scope, fast turnaround

Guarantee

If you don’t feel the rewrite is clearer and more direct than what you have now, we’ll revise once more at no cost.

No hourly billing. No endless cycles. You get shipped copy you can publish.

Do you have a homepage clarity problem?

Check what’s true. The more boxes you tick, the more your homepage is costing you.

People visit the site and still ask “so what do you do?”We get interest, but it’s the wrong type of buyerSales calls start with 10 minutes of explainingWe sound like every competitorWe have multiple offers and the homepage can’t explain themWe get traffic but low conversionsWe rely on referrals because the site doesn’t sell

See before & afters Ask a quick question

The solution

A focused sprint to turn confusion into clarity.

No long engagements. No bloated decks. We clarify your positioning and ship a homepage that actually explains what you do and why it matters.

Clarify the buyer and the problem

We identify who your homepage is really for, what they’re trying to decide, and what confusion is blocking them today.

Lock the positioning

We define your category, differentiation, and core promise using proven positioning frameworks — not opinions.

Rewrite the homepage

We translate the positioning into clear, plain-language homepage copy with a logical narrative flow and strong CTAs.

Tighten and ship

One focused revision round to sharpen language, remove noise, and deliver copy you can publish immediately.

End result: a homepage that makes sense to the right buyer, aligns your internal narrative, and creates a clear next step — without requiring you to “educate the market.”

Here’s exactly how the sprint works

Fixed scope. Minimal meetings. Clear output. You always know what’s happening and what ships next.

Pre-work

Your input

You share your website, product, competitors, and any context that explains what you sell and where buyers get confused today.

Our prep

We review your materials, analyze your positioning, and map the buyer story before touching copy.

Day 1

Positioning lock

We define who the homepage is for, the core problem, your differentiation, and the promise you will lead with.

Day 2

Homepage rewrite

We rewrite the homepage end-to-end using plain buyer language and a clean narrative flow.

Day 3–5

Review + ship

One focused revision round based on your feedback. Final copy delivered, ready to publish.

What you end with: a homepage that clearly explains what you do, who it’s for, and why someone should choose you — without requiring a sales call to decode it.

FAQs

Who should be involved from our side?▾

One decision-maker is enough. Ideally the person who owns the website or revenue story. You don’t need a committee.

Is this just copywriting?▾

No. Copywriting is the output. The work is deciding what you should say, who it’s for, and what you should stop saying.

How much time will this take from us?▾

Very little. You’ll answer a short intake and give feedback once. Most of the work is async on our side.

What if we’re early-stage or still figuring things out?▾

That’s common. This sprint is designed to reduce ambiguity, not require perfect clarity going in.

What exactly do we get at the end?▾

A rewritten homepage with production-ready copy, plus a one-page positioning snapshot you can reuse internally.

Do you design or build the website?▾

No. We focus on language and structure. Your team or tool can implement the copy however you prefer.

Will this work for our industry?▾

We don’t position by industry. We position by buyer problem and decision context. That’s what actually converts.

How long does the process take?▾

Typically 3–5 business days from kickoff to final delivery.

What happens after delivery?▾

You publish the copy. If you want help beyond the homepage, we’ll tell you what makes sense and what doesn’t.

What if this isn’t a fit?▾

We’ll tell you early. If we can’t materially improve your homepage, we won’t take the project.

Homepage positioning

Turn your homepage into a buyer filter.

We rewrite your homepage so the right buyer instantly understands what you do, why it matters, and what to do next. Fast. Focused. No brand theater.

Get a free teardown See before/after

If you want "branding" or design polish, we're not it. This is positioning and conversion.